A value proposition is a clear statement that explains how your business solves customers’ problems or improves their situation, delivers specific benefits, and tells the ideal customer why they should buy from you and not from your competitors. For B2B companies, a compelling value proposition is critical—it builds trust, differentiates you from the competition, and […]
Customer testimonials are one of the most effective ways to build trust and credibility for your business. When done right, they can influence potential customers to choose your product or service by showcasing real-life experiences. Here’s how to use them effectively on your website. What Makes a Convincing Testimonial? Testimonials are one of the most […]
Your website’s primary call to action (CTA) is the critical element that drives visitors toward taking your desired action, whether that’s making a purchase, signing up for a newsletter, or scheduling a consultation. For small businesses, choosing the right CTA can make the difference between passive visitors and engaged customers. Here’s how to determine your […]
For small businesses, a clear and compelling key benefit statement can make all the difference in attracting and retaining customers. A key benefit statement communicates the most valuable advantage your product or service offers to your audience. It’s a concise way to tell potential customers why they should choose you over the competition. Sometimes, this […]
Defining Your Customer Persona: A Guide to Understanding Your Ideal Customer When creating a successful business or marketing strategy, understanding your audience is crucial. Two concepts often discussed in this context are customer personas and target markets. While they are related, they serve different purposes and require distinct approaches. This article will guide you through […]
When thinking about which features to include in your next website redesign, or your new website, it’s important to think about the needs of both your prospective clients/customers, as well as your needs as a brand. To create a successful website, it’s crucial to integrate features that enhance user experience, provide value, and achieve the […]
As though a global pandemic isn’t enough, a new global problem occurred overnight, that affects your WordPress website. Version 5.5 rolled out across the world last night, like the Bubonic Plague. For folks with auto-update running, this is old news. Your website already has been updated to (and possibly broken by) 5.5. We became aware […]
In researching the data on holiday sales for the year, I was really struck with how well BOPIS performed. Consumers, not wanting to wait to receive their Cyber Monday orders, chose to pick them up at the bricks and motor locations in their cities, instead of waiting for a shipper to deliver. In fact, Cyber […]
So, the challenge, in front of you, is to write content that’s optimized for search engines, that will also appeal to people. This article will teach you how, step by step.
The goal of inbound marketing is to allow consumers to feel like they discovered your brand, rather than their having been sold a product. Once the prospects stream into your sales funnel, your widespread online presence, across all media channels, will help you to hold on to prospects throughout the buying cycle. Here is our […]
